Project: Softrend TVC
A sofa is the central point of peace in any home. It's like a symbol in many was, as is a kings crown. A good sofa is different to everyone. Some like it soft, others hard and there is no one sofa you can name the right kind. Like a crown, a sofa needs to be comfortable, elegant, outstanding and last but not least - portray the owner.
If you find that your kind of sofa, be sure to know that any day can be better on it. This was the core concept for the Softrend TVC and how we built the short campaign clips visually.